Who knew a defunct sense of smell would have been so instrumental in the making of an ice cream legend? It sounds absurd, but all of those chunky, chewy, chocolatey, cookie-ey chunks nestled into our ice cream first came about because Ben (yep, THAT Ben) has NO sense of smell. I know, I know; it’s nose-boggling stuff, especially considering it affected his ability to taste. So, back in the beginning, because he couldn’t taste the flavours, he suggested to Jerry that they throw the biggest, chunkiest chunks they could find into the ice cream just so he could get some ‘mouth feel.’ Bonkers, huh?
Fast forward 40 years and spooning into a tub of Ben & Jerry’s ice cream without the pleasure of that iconic chunk experience would be like arriving at your surprise birthday party to a backdrop of sad elevator music. It’d be like traveling to Paris only to discover that the Eiffel Tower is actually just 2-feet high. The chunks are now an expected part of the experience; like wedgies while water skiing.
Speaking of fun things like wedgies and chunks, let’s play a silly game…shall we?
If YOU were a chunk—no that’s not an accusation—which would you most likely be? Answer these (very technically sound and scientifically exact) questions and find out!
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