Our History

Supply & Demand

Ben and Jerry rent space in an old spool and bobbin mill on South Champlain Street in Burlington and begin packing their ice cream in pints. The reason? To distribute to grocery and Mom & Pop stores along the restaurant delivery routes Ben services out of the back of his old VW Squareback wagon.

1981

We Want More!

As the news of Ben & Jerry's spreads, more & more people want a lick. So the first franchised scoop shop opens in Shelburne, Vermont.

Pack it Up!

The old gas station is demolished to create a parking lot. Just before the wrecking ball is swung, the new Ben & Jerry's on Cherry Street in Burlington is up & scooping.

1983

Now That's What I Call a Sundae

Ben & Jerry's ice cream is used to build "the world's largest ice cream sundae" in St. Albans, Vermont; the sundae weighs 27,102 pounds.

Get a Scoop of the Action

Ben & Jerry's sets a precedent by discovering a little-known clause about stocks and brokering, then establishing a Vermont-only public stock offering to raise money for a new manufacturing plant.

1985

The Heart of the Matter

The Ben & Jerry's Foundation is established with a gift from Ben and Jerry & 7.5% of the company's annual pre-tax profits to fund community-oriented projects.

"Like the world's largest baked Alaska"

Ben & Jerry's launches the Cowmobile, a modified mobile home used to distribute free scoops in a unique, cross-country "marketing drive." On the return trip, the Cowmobile burns to the ground outside of Cleveland, Ohio (no one was hurt). Ben said it looked "like the world's largest Baked Alaska."

1987

Very Grateful

Ben & Jerry's introduces Cherry Garcia® ice cream. Named for Grateful Dead guitarist Jerry Garcia at the suggestion of two "DeadHeads" from Portland, Maine, Cherry Garcia® becomes the first ice cream named for a rock legend

Hail From the Chief

Ben and Jerry are named “U.S. Small Business Persons of the Year” by President Reagan in a White House Rose Garden ceremony. Jerry's one suit comes in handy and, luckily, Ben finds an Italian waiter's jacket to wear.

1989

Artificial Growth Hormone? Not in Our Ice Cream!

Ben & Jerry's comes out against Recombinant Bovine Growth Hormone (rBGH), based on concern about its adverse economic impact on family farming and public confidence in the wholesomeness of dairy products.

Contented Cows Make the Best Ice Cream

Eight million Ben & Jerry's pints carry a "Support Farm Aid " message as part of the grassroots efforts of Farm Aid, a non-profit organization whose mission is to keep family farmers on their land.

1991

A Pint-Sized Legend is Born

Chocolate Chip Cookie Dough is released in pints after years of research and development. The flavour rockets to the top of the most-popular-in-pints list. Today it still reigns among our all-time flavour hits. (The first-ever batch of the flavour was created in Ben & Jerry’s Burlington scoop shop in 1984, the result of an anonymous note scribbled on the shop's suggestion board.)

Take a Stand for Children

Ben & Jerry's joins in a cooperative campaign with the national non profit, Children's Defense Fund; the campaign goal is to bring children's basic needs to the top of the national agenda. Over 70,000 postcards are sent to Congress concerning kids and other national issues.

1993

"The 90's are the 60's Standing on Your Head"

Wavy Gravy leads the pack of new flavours. It's named after the famous 1960's Woodstock Festival personality who is today a one-man non-profit helping kids.

Greetings, Your Majesty

Pints of Ben & Jerry's ice cream begin to appear in the United Kingdom.

1995

www.benjerry.com

Hundreds of thousands of cyber-surfers visit the Ben & Jerry's World Wide Web site for virtual licks & voluminous laughs.

No Fat, No Lactose, No Cholesterol

Ben & Jerry's introduces Sorbets made with pure spring water & the best fruits & flavourings. Doonesberry® Sorbet is named after the popular "Doonesbury®" comic strip character. It has since been sent to the Flavour Graveyard, but other sorbets live on in Scoop Shops.

1997

Phish Food For People

The great music & renowned concert tours of the Vermont-based musical group, Phish®, inspire Phish Food® ice cream.

Happy Birthday with a Whole New Look

Some folks thought our packages were hard to read (& the flavours hard to resist), so after 20 years we dressed up our pints with a fresh new look!

1999

The Flying Friesian

In the U.K., Ben & Jerry’s launches the Flying Friesian, a raucous tour bus retrofitted for fun, with a focus on fundraising for U.K. kids-in-need network, Childline.

Big Changes

August 3, 2000: Ben & Jerry’s becomes a wholly-owned subsidiary of Unilever. Through a unique acquisition agreement, an independent Board of Directors is created to provide leadership focused on preserving and expanding Ben & Jerry's social mission, brand integrity, and product quality. We call them the B.O.D. (Which means we really like them.)

2001

We're making a movie

Citizen Cool” is a documentary about ordinary folks making an impact in their communities. We celebrate this new release with a flavour inspired by movie treats, Concession Obsession.

One Sweet Whirled

It's an ice cream flavour...it's an environmental action website...it's One Sweet Whirled™ and it's all interconnected, as Ben & Jerry's partners with Dave Matthews Band® & SaveOurEnvironment.org in a campaign to help fight global warming.

2003

Celebrating 25 Years

Ben & Jerry's kicks off the year with a birthday bash at our factory in Waterbury VT at the first-ever Winter Fest. Still crazy after 25 years.

Rock the Vote!

In an effort to drive voter turnout among young people, Ben & Jerry's partners with Rock the Vote. RTV street teams leverage the long lines of customers on Free Cone Day to register over 11,000 voters – the biggest one-day grassroots registration in Rock the Vote's history.

2005

Drilling is not the ANsWeR

To protest proposed oil drilling in the Arctic National Wildlife Refuge, we construct a 900-pound Baked Alaska with our Fossil Fuel ice cream, shoulder it onto the US Capital lawn and serve it up with the help of Greenpeace and the Alaska Wilderness League.

Fair Trade Upgrade

Ben & Jerry's continues to support Fair Trade efforts started with Coffee, Coffee Coffee BuzzBuzzBuzz in 1996 by adding Vanilla and Chocolate to the line-up. Fair Trade certification guarantee's that the farmers who grow the vanilla, cocoa and coffee beans get a fair price for their harvest, enabling them to reinvest in their land and communities.

2007

Truth or Clone-sequences

When the U.S. Food & Drug Administration declared that it believed meat and milk from cloned animals was safe to eat, we were beside ourselves, twice over! To show our disappointment with the FDA's decision – and to urge Americans to speak out against cloning – we send a determined herd of cow-costumed folks to Washington, D.C. for a "Truth or Clone-sequences" demonstration.

The Batch is Back

We introduce Goodbye Yellow Brickle Road in recognition of Elton John's first

2009

Do the World a Flavour

We hold an international “Do the World a Flavour” contest encouraging people to share their ideas for a Fair Trade flavour. Top contestants visit the Dominican Republic, tour a cocoa co-op, and build a playground for children in the village of Yabon. The winning flavour, Almond Delight, is featured in scoop shops as a Limited Batch in 2010.

Fair Trade Commitment

Ben & Jerry's makes a significant commitment to source Fair Trade ingredients and to support the global Fair Trade movement. We’re in the process of converting our ingredients to Fair Trade globally where we feel we can have the greatest impact on improving the lives of farmers, strengthening their communities and protecting the environment.

2011

Occupy!

When protestors in New York City and other places take to the streets under the Occupy Wall Street banner in the fall of 2011 to rally against increasing economic inequality in the United States, high unemployment, mortgage fraud, and too much corporate influence in American politics, Ben & Jerry’s Board of Directors issues a direct statement of solidarity, and we show up in Zucotti Park on several occasions to scoop ice cream for Occupiers.

It's Greekin' Good!

Ben & Jerry’s gets creative with real Greek yogurt, introducing an epic selection of Greek Frozen Yogurt flavours that are uniquely creamy, boldly loaded with chunks and swirls, and really Greekin' good!

2013

GMO? Thanks, but No.

As the campaign to label food products made with GMO ingredients moves across the states, including Vermont, Ben & Jerry's is proud to stand with the growing consumer movement for transparency and the right to know what’s in our food supply by supporting mandatory GMO labeling legislation. In 2013, we also commit to transitioning all of our ingredients to be fully sourced non-GMO.

Fans Make Non-Dairy Demands!

Our fans have spoken and want a Non-Dairy option, they even went as far as starting a Change.org petition

2015

Ben & Jerry’s is meeting the issue of climate change head on with a global campaign.

What would a Ben & Jerry’s activism campaign be without a chunky, swirly, euphoric flavor of its own? Enter the new addition to the lineup: Save Our Swirled. With a bed of raspberry ice cream, swirled with rivers of marshmallow and raspberry, and white & dark fudge cone-shaped chunks, raising consciousness never tasted so good!

Black Lives Matter - we ask you to join us in not being complicit.

There is good news: the first step in overcoming systemic racism and injustice is to simply understand and admit that there is a problem. It’s trying to understand the perspective of others whose experiences are different from our own. To not just listen, but to truly understand those whose struggle for justice is real, and not yet complete. That’s why it’s become clear to us at Ben & Jerry’s that we have a moral obligation to take a stand now for justice and for Black lives.

2017

The euphoria couldn’t be sTOPPED!

We tried to top ourselves when we introduced our Topped line. Our new range of chunk & swirl filled flavours are as euphoria-inducing as ever, Topped with an extra layer of chunk-studded, chocolatey love!

Surprise! It’s Birthday Cake Ice Cream!

Because it’s someone’s birthday somewhere right? That AND this cake batter-y, strawberry swirly, frosting-filled flavour is helping us celebrate our 40 euphoric years of peace, love & ice cream in the tastiest way. Not only is 40 the new 20, but ice cream is the new cake!