Introducing Save Our Swirled!

May 20, 2015


Ben & Jerry’s has been a business with a social mission since day one, advocating for a wide range of causes, with climate change being one we take particularly seriously. While we’ve been working tirelessly at cleaning up our own act and spreading the word around the world, we recognize that there’s power in numbers and know that our passionate fans hold the greatest potential for positive change.

2015 is a critical year for climate change. Later this year, leaders from around the world will gather in Paris, France for the UN Climate Summit— a meeting we hope will produce a concrete agreement to keep global warming in check.

We created a flavor to bring attention to this historic issue and to send out our own SOS for our planet. It's called Save Our Swirled, featuring raspberry ice cream, marshmallow and raspberry swirls, plus dark and white fudge pieces. But how do we tell the climate change story using ice cream? Dig out a chunky spoonful and you can’t help but notice the unique dark and white fudge ice cream cones that appear to be melting. Our stance on climate change and our ice cream is one in the same: If it's melted, it's ruined! Save Our Swirled is more than just our newest “swirled-class” flavor: it’s a climate change message you can’t ignore!

We are encouraging our fans in more than 35 nations to take action and band together with the millions of citizens from around the world who are demanding real action on climate change. Join us and our partner Avaaz, by adding your voice to the petition calling on world leaders to keep global temperate rise under 2 degrees Celsius by shifting to 100% clean energy by 2050. This goal is achievable if global and local agreements are created and shifts in our societies and economies happen now. A global shift to 100% clean energy by 2050 and complete phase-out of carbon pollution isn’t just nice, it’s a necessity. Sign the petition now!