Craig loves feeding people. Creating something delicious that people will eat and enjoy is “what it’s all about,” he told us. He’s known this about himself for a long time, which is why he got a bachelor’s degree in food science from Purdue University and then, not satisfied yet with exactly how much he knew about all things food-related, he got a master’s in the same subject from North Carolina State. He’s been bringing his passion for experimenting with fun and unexpected ingredients and flavour combinations to work every day at Ben & Jerry’s since 2016. As a flavour Guru, you get to taste a lot of ice cream. So Craig told us that you know one of your flavours is really good “if folks in the office keep going back for more.” Keep Caramel & Cookie On and One Love must have been big hits in the test kitchen, because now the whole world can enjoy them. Who knows what he’ll come up with next? “The ultimate reward,” according to Craig, is seeing fans delight in something you’ve concocted. Gurus get to feed people. It’s pretty awesome.