Free Cone Day is on April 9th!
It all began in the first Ben & Jerry’s Scoop Shop ever… a dilapidated, out of the way, one-time gas station in Burlington, VT. Ben and Jerry had barely made it through their first year. The “B” word (Business) was a term they preferred to avoid, and their newfound ice cream avocation amounted to little more than a day-to-day struggle.
On the other hand, they had made it! For the boys, the success of their hard work, great ice cream and returning customers unquestionably called for a good-time gala event, just out of the blue…and definitely out of gratitude.
Free Cone Day was launched as much to thank their community as to congratulate their staff, and, it goes without saying — to have an outrageously good time. Free Cone Day was an instant success then, and it’s an even greater Ben & Jerry’s tradition now.
More than 30 years on, Ben & Jerry’s celebrates Free Cone Day across the globe from Hong Kong to Helsinki, Mexico to Malta — serving up well over a million scoops of peace, love & ice cream each year.
Now Free Cone Day is about to return Down Udder so make sure you ice cream lovers hoof it on over to one of our scoop shop locations to get a lick of the action… 18 legen-dairy flavours await you!
See you there for as many scoops as you can shake a didgeridoo at!
The Ben & Jerry’s Aussie Herd