Fair Trade Ingredients
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Ben & Jerry’s has had a socially—aligned sourcing policy since the ’80s. From coffee to cocoa, the company has always been committed to long—term sustainability and we think having ice cream flavours made from fair trade ingredients is an important way that we can live out this mission. This approach delivers a double dollop of goodness — euphoric ice cream flavours and a sweet deal for farmers in developing countries. Co—founder Jerry Greenfield said: We’re pleased to say, with help from the friendly folk at Fairtrade, Ben & Jerry’s has committed to go fully Fairtrade across our entire global flavour range – from Cherry Garcia to Chocolate Fudge Brownie and everything in between – by 2013. |
